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Case Studies

APPLIED Adhesives works with diverse organizations throughout the United States. Here are a few examples of how we helped customers succeed.

Customer Need:
When one of the largest food plants on the East coast needed to eliminate multiple delays related to open-flaps on tray formers and the associated high adhesive usage, Applied’s experts were brought in to find a solution.

Applied Adhesives Approach:
Using its cost per thousand efficiency check, Applied’s bonding experts conducted a full packaging process analysis and determined the root cause of the open flaps was sporadic severe ambient temperature shifts and high humidity during the summer months.

Moisture content from plant humidity soaked into the trays interfering with the performance characteristics of the competing EVA hot melt, causing the flaps to open after compression. The open flaps then created delays from the shrink wrapper throughout the conveyors and on into the palletizer.

Applied’s technical support experts replaced the competing EVA hot melt with an ASURE hot melt formula ideal for the fluctuating environmental plant conditions.

Results:
The change to ASURE, along with additional application suggestions, achieved the two main goals of the process improvement study, eliminating the open flap delay and reducing hot melt usage.

The food plant was able to maintain a 55 percent reduction in hot melt usage throughout the entire calendar year.

Customer Need:
A customer in the confectionary industry needed a hot melt adhesive that could handle fragrance migration so they could eliminate their cold glue assist.

Applied Adhesives Approach:
Applied’s experts developed the CC9155-02 as a fragrance-resistant hot melt to hold the bond for the consumer end user. This adhesive alleviates raw material pressure related to EVA, wax and resin supply concerns and outperforms traditional case and carton sealing products. With a high chemical and fragrance resistance, it is ideal for high speed applications with difficult to bond substrates.

Results:
Using ASURE CC9155-02 hot melt, the customer reduced its adhesive applications on the package from two, down to one, eliminating the need for the water-based cold glue assist.

Customer Need/Challenge:
Dean Foods was running two different products for varying grades of carton stock and freezer conditions (-45F and 0F). As a result, they were experiencing char, plugging issues with both products.

Applied Adhesives Approach:
Applied’s experts introduced the customer to ASURE CC-9120-02 as a single hot melt, freezer grade product that also could eliminate char. To confirm the enhanced freezer grade performance of ASURE’s polypropylene polymer system, Applied verified this hot melt’s running parameters in the customer’s ice cream plant.

Results:
The SUS packaging material easily was penetrated by the ASURE hot melt, delivering 100 percent fiber tear after being blast frozen from -37F for 1.5 hours.

Along with superior penetration and deep fiber tear under blast freezer conditions, the ASURE hot melt also provided 22 percent reduction in hot melt usage on all ice cream packaging applications within this plant. Applied’s on-site technical support provided real-time data and an adhesive usage report to be used as a baseline for the usage savings.

Customer Need:
With raw materials shortages becoming a major concern in the adhesives industry, more and more companies are turning to Applied Adhesives for solutions. A major manufacturer in the automotive industry was informed by its current adhesive supplier that the hot melt product they were using was no longer available due to raw material shortages.

Applied Adhesives Approach:
Applied’s experts developed two comparable ASURE products, formulated using materials that were both high performing and readily available.

Results:
Since switching the customer over to the ASURE products, Applied has developed additional products to help this customer reduce overall adhesive usage, which has helped the customer grow its business by bidding on new applications in the automotive industry. Without the Applied adhesives, the plant would have been forced to shut down and ultimately lost several of its contracts.

The end result is faster throughput and Total Cost Reduction (TCR) for the customer.

Customer Need:
Due to a series of promotions at one of the largest petroleum packaging facilities in eastern United States, the packaging hot melt inventory ran scarcely low, down to just 12 cartons. The materials management team noticed the problem on a Thursday afternoon and recognized that without additional hot melt by Friday, the lines would shut down for the weekend.

Applied Adhesives Approach:
Because of Applied’s Planned Order Program (POP), Applied’s customer service team knew the order pattern for this petroleum plant and already had stocked the ASURE CC-9200 product in its East Coast warehouse in preparation for its next hot melt order. The territory manager was able to confidently predict how much hot melt was needed and work with the team to manage usage until a new shipment arrived in the warehouse Friday afternoon.

Results:
With the help of the Planned Order Program, Applied’s experts were able to help prevent a costly mistake of the plant shutting down over the weekend while simultaneously avoiding the need for expedited freight costs. The customer was thrilled to learn that Applied’s team proactively prepared for this situation and continues to follow up when his usage pattern triggers preparation for the next shipment of CC-9200.

This petroleum giant joins other Applied customers who use the Planned Order Program to benefit from a more than 98 percent success rate for orders shipped on requested dates.

Challenge:
A potential customer in the part labeling industry had been using a competitor’s product that was being discontinued. The customer’s entire product line was built around specific properties provided by the previously used adhesive. The customer was in need of a semi pressure-sensitive adhesive that would peel cleanly from the substrate, while providing some unique stenciling capabilities.

Additionally, the end product needed to have the ability to be removed without leaving residue, yet seal as needed during the stencil labeling procedure.

Applied Adhesives Solution:
Applied’s experts made a custom formulation using a sample of the current finished product. Using feedback from the customer, as well as from one of the customer’s major end customers, Applied was able to provide a product with the optimum adhesion and release combination.

Results:
Applied gained a new customer who said the company saved his business. Applied’s adhesive provided the exact properties to fit this customer’s specific needs and also gave the customer peace of mind by eliminating any uncertainty regarding product availability.